Straight Talk from the Heartland

While churning through the chapters of his memoir, it became clear that John Torinus was often in the role of change agent. Frequently, that meant starting a new business or fixing a broken organization in either the for-profit or non-profit worlds. He loves assembling a team of what he calls "wizards' in different disciplines, shaping a strategy, and then turning them loose to achieve success.

Of course, there were losses amidst the wins along John's entrepreneurial journey. Nevertheless, it was a fun ride. He considered entitling the book, "Everything I learned about business, I learned by screwing up." Other business people said they could write a similar book. Straight Talk from the Heartland provides a compelling overview of a life well lived.