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84 sidor
2008

The business of politics has evolved quickly over the last decade. Today, a strategic communications plan should touch all aspects of a company's business strategy, including its public and government affairs programs. Drawing on my direct experience with companies and coalitions of all sizes-from the Fortune 50 to small, emerging companies-I hope to provide tangible tools for Corporate America to communicate more effectively internally and externally and build a foundation for long-term success.

Författare: Craig Casselberry
Format: Pocket/Paperback
ISBN: 9780595495993
Språk: Engelska
Antal sidor: 84
Utgivningsdatum: 2008-05-01
Förlag: iUniverse