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With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.
- Format: Pocket/Paperback
- ISBN: 9780198835615
- Språk: Engelska
- Antal sidor: 504
- Utgivningsdatum: 2021-02-16
- Förlag: OUP Oxford