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in Strategic Alliances, Steve Steinhilber proves that, despite the odds, alliances are critical to the business strategy for companies competing globally: customers want integrated solutions to their problems, and that's pushing companies to work together to create differentiated offerings. Equally crucial, well-managed alliances generate important forms of business value, including new products and accelerated growth.
Drawing on his experience as the head of Cisco's Strategic Alliances group, Steinhilber has created tools and guidelines that will help you forge alliances that work.
engaging and authoritative, Strategic Alliances shows you how to manage strategic partnerships more effectively and maximize their value in a complex and changing business environment.
From our new Memo to the CEO series - solutions-focused advice from today's leading practitioners.
- Format: Inbunden
- ISBN: 9781422125885
- Språk: Engelska
- Antal sidor: 112
- Utgivningsdatum: 2008-10-01
- Förlag: Harvard Business School Press