Data & IT
Strategic Brand Management in the Age of AI and Disruption
Zahid Hussain • Mohamad-Noor Salehhuddin Sharipudin • Ahmad Albattat
Inbunden
5059:-
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Andra format:
- Pocket/Paperback 3869:-
"This book is an essential guide for navigating the complexities of modern brand management amid technological and market upheavals. This book highlights the pivotal role artificial intelligence plays in reshaping brand strategies and offers a blueprint for leveraging these advancements to achieve business success"--
- Format: Inbunden
- ISBN: 9798369394618
- Språk: Engelska
- Antal sidor: 700
- Utgivningsdatum: 2025-02-11
- Förlag: IGI Global