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Strategic Communication (Second Edition) deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planning to business activities around short, medium and long-term needs and to how organisations deal with issues.
- Format: Pocket/Paperback
- ISBN: 9780190303761
- Språk: Engelska
- Antal sidor: 320
- Utgivningsdatum: 2016-09-15
- Förlag: OUP Australia & New Zealand