Strategic International Marketing 1
bokomslag Strategic International Marketing
Samhälle & debatt

Strategic International Marketing

T C Melewar • Suraksha Gupta

Pocket

1529:-

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  • 336 sidor
  • 2011
Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.
  • Författare: T C Melewar, Suraksha Gupta
  • Illustratör: 20 illustrations
  • Format: Pocket/Paperback
  • ISBN: 9780230580244
  • Språk: Engelska
  • Antal sidor: 336
  • Utgivningsdatum: 2011-12-09
  • Förlag: Red Globe Press

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