Strategic International Marketing 1
bokomslag Strategic International Marketing
Samhälle & debatt

Strategic International Marketing

T C Melewar • Suraksha Gupta

Pocket

1469:-

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  • 336 sidor
  • 2011
Strategic International Marketingcollatesthe most recent ideas, trendsand original research in the theory andpractice of global marketing strategy and tactics. Straightforward language and illustrative case studiesfeature throughout thistext fromthe leading thinkers in the international marketing field.
  • Författare: T C Melewar, Suraksha Gupta
  • Format: Pocket/Paperback
  • ISBN: 9780230580244
  • Språk: Engelska
  • Antal sidor: 336
  • Utgivningsdatum: 2011-12-09
  • Förlag: Bloomsbury Publishing PLC

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