Strategic Management Communication for Leaders 5e

Strategic Management Communication for Leaders offers a unique

approach to business communication that highlights communication

as a practice that is applicable to all business situations, regardless of

the discipline, department, or organizational level at which it takes

place. Unlike many other business communication texts, it looks at

communication not only as the practice of individuals but also in an

organizational context. This book makes a clear distinction between

strategic and tactical elements of communication. Because strategic

issues are more difficult to understand and internalize as such, they are

treated in an in-depth manner before providing the discussion of tactics

as they apply to differing contexts and channels of communication.

Internalizing the strategic considerations will enable readers to logically

make appropriate tactical choices without having to set them all to

memory.