Strategic Management: Using Ideas in Action

"Ideas in Action" is a mnemonic to make students participate more and have an easy way to remember the strategic management process. Strategic Management: Using Ideas in Action helps students and business/management executives in the process of understanding, implementing, and evaluating strategic management in any organization where they work, and to apply these concepts in their daily activities. Comprised of eleven chapters, Strategic Management: Using Ideas in Action, is a compilation of ideas that the author has used for many years in teaching strategic management and related subjects and consulting with many businesses and organizations in different stages of development. Strategic Management: Using Ideas in Action: Incorporates enlightening and short sayings to aid comprehension. Often it is easier to remember a concept or a process if there is a reference in the form of a saying or a mnemonic. Provides at the end of each chapter, worksheets and exercises to help readers in applying concepts and ideas to organizations or individuals that want to follow a strategic management process. Includes contemporary examples throughout.