Strategic Management

Hugh Macmillan and Mahen Tampoe give a structured and balanced summary of the most important concepts in the field of strategic management. They examine how these concepts may be effectively applied in practice, giving special attention to demonstrating the significance of the role of people in strategy implementation. In particular, the authors emphasize how effective strategists use theory in a constructive way without becoming slaves to it. Chapter summaries, further reading recommendations, clear figures and boxed case studies real-life business examples help to illustrate concepts and indicate further sources of learning materials.