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This book is the original text by H. Igor Ansoff, the pioneer of Strategic Management'. This is the founding work on Strategic Management, a concept at the core of modern business. This book is a ground-breaking approach to modelling strategic capability and strategic choice that has influenced an entire generation of managers and strategists.
- Format: Inbunden
- ISBN: 9780230525481
- Språk: Engelska
- Antal sidor: 251
- Utgivningsdatum: 2007-05-01
- Förlag: Palgrave Macmillan