Strategic Management

What makes Google, Apple, and Amazon representative of the most successful and admired organizations on the planet in the 21st century? Strategic Management by Dean E. Frost is a textbook that shows how modern organizations manage their current businesses and how they plan to meet future demands and opportunities. This introduction to managing strategically explains that companies and nonprofit organizations that use their core competencies to create sustainable competitive advantages are successful at meeting the expectations of the multiple stakeholders or interested parties associated with any leading corporation. Using text and visual information to illustrate how managers analyze, formulate, and implement strategy, Strategic Management by Dean E. Frost helps students learn by: Using update and easy to remember examples drawn from such leading corporations as Facebook, Apple, Amazon, Netflix, Google, and Microsoft. Teaching the case study method for summarizing the strategic challenges and options facing any organization regardless of their industry or markets. Emphasizing how the student can achieve early career success by learning how to manage innovation, technology, and resistance to change factors. Showing how competitive success grows out of managerial ethics and sustainable business practices being integrated throughout the organization.