Strategic Management

The revised and updated fifth edition provides an in-depth and incisive analysis of the basic principles of strategic management. The examination of these principles is reinforced by seven case studies that encompass the spectrum of Indian companies. These case studies are culled mainly from manufacturing and information technology, and include both private and public sector companies. The inclusion of the concepts, theory and case studies in a single, compact volume is the main feature of the book, making the subject easier to understand. Intended primarily as a textbook for postgraduate students of management and commerce, this book will also be helpful to those attending management development and executive development programmes. New to this edition: A brief section on "Government Initiatives" has been added. A section on "CSR activities mandated by the Government of India" has been incorporated into chapter 5. A new case study on the Indian airline industry has been introduced. All case studies have been updated.