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This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business sectors and environments
- Illustratör: illustrations
- Format: Pocket/Paperback
- ISBN: 9780004990378
- Språk: Engelska
- Antal sidor: 296
- Utgivningsdatum: 1996-05-01
- Förlag: Pearson Education