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New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.
- Format: Inbunden
- ISBN: 9780230001992
- Språk: Engelska
- Antal sidor: 263
- Utgivningsdatum: 2007-01-01
- Förlag: Palgrave Macmillan