bokomslag Strategic Partnering Handbook
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Strategic Partnering Handbook

Tony Lendrum

Pocket

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  • 350 sidor
  • 2011
The Strategic Partnering Handbook is an internationally renowned how-to guide for creating successful partnerships and alliances both within and across borders. While previous editions have all been top sellers, today's rapidly changing global business environment requires a new edition featuring revised strategies coupled with current case studies and examples. Lendrum argues that in order for businesses to grow and achieve a sustainable competitive advantage, they must develop quality relationships between customers and suppliers - both within and outside the organisation. To illustrate this point he draws on fresh case studies and research to present the many facets of modern strategic partnering.
  • Författare: Tony Lendrum
  • Format: Pocket/Paperback
  • ISBN: 9780070998704
  • Språk: Engelska
  • Antal sidor: 350
  • Utgivningsdatum: 2011-09-16
  • Förlag: McGraw Hill / Australia