Strategic Planning As Simple As A, b, c

If your organization wants to get better at strategic planning, you could hire expensive consultants eager to charge you as

much as they can.

Or you could demystify the process by reading this guidebook written by an accomplished businessman and former military

strategic planner who explains that strategic planning means doing the right things, which is much different than doing things

right.

COL David R. McClean (USA, Ret) provides a phased approach with clear and concise advice so you can improve your strategic

planning and increase growth. Whether you own a corner sandwich shop or manage a megabank, you can:

Conduct organization assessment to develop a comprehensive strategic plan - realize the vision

Select and lead strategic planning teams - build unit cohesion

Communicate with colleagues and business partners - increase on return

Analyze and execute an effective implementation plan - process improvement