569:-
Tillfälligt slut online – klicka på "Bevaka" för att få ett mejl så fort varan går att köpa igen.
Andra format:
- Inbunden 2579:-
- Inbunden 4789:-
- Pocket/Paperback 1609:-
- Pocket/Paperback 559:-
- Pocket/Paperback 1429:-
- Pocket/Paperback 1559:-
- Visa fler Visa färre
This innovative text offers a new way of understanding public relations and other types of strategic communication. As an in-depth approach to public relations planning, it presents a step-by-step unfolding of the planning process most often used in public relations practice. Drawing from his background in practice and teaching, Ron Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. Complete with clear explanations, relevant examples, and practical exercises, this text identifies and discusses the various decision points and options in the development of a communication program. Both classic public relations situations and current, timely events are presented in cases and examples throughout.
- Format: Pocket/Paperback
- ISBN: 9780805852394
- Språk: Engelska
- Antal sidor: 360
- Utgivningsdatum: 2004-09-01
- Förlag: Lawrence Erlbaum Associates Inc