bokomslag Strategic Thinking for the Next Economy
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Strategic Thinking for the Next Economy

Michael Cusumano Costas Markides

Pocket

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  • 336 sidor
  • 2001
From the acclaimed MIT Sloan Management Review comes this compendium of cutting-edge thinking about corporate strategy. Focusing on strategic imperatives of the new economy, leading thinkers in the field present their views in four general areas: strategy and value creation; flexibility in a volatile world; strategy making in uncertain times; and strategies for growth in fast-paced markets. Strategic Thinking for the New Economy shows that designing a successful strategy is a never-ending quest--and that effective strategic thinking is a process of continuously asking questions and thinking through issues in a creative way. Included among the book's many expert contributers are Christopher A. Bartlett, Henry Mintzberg, Richard T. Pascale and C. K. Prahalad.
  • Författare: Michael Cusumano, Costas Markides
  • Illustratör: illustrations
  • Format: Pocket/Paperback
  • ISBN: 9780787957292
  • Språk: Engelska
  • Antal sidor: 336
  • Utgivningsdatum: 2001-05-01
  • Förlag: Jossey-Bass Inc.,U.S.