bokomslag Strategy and Communication for Innovation
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Strategy and Communication for Innovation

Nicole Pfeffermann Julie Gould

Pocket

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Andra format:

  • 424 sidor
  • 2018
This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.
  • Författare: Nicole Pfeffermann, Julie Gould
  • Format: Pocket/Paperback
  • ISBN: 9783319841847
  • Språk: Engelska
  • Antal sidor: 424
  • Utgivningsdatum: 2018-05-08
  • Förlag: Springer International Publishing AG