Strategy and Competitiveness in Latin American Markets

Using a combination of thorough research and practical examples, Strategy and Competitiveness in Latin American Markets explains how the concept of the sustainability frontier that the book develops resolves the long-running debate on whether sustainability requires trade-offs or not. Through its exploration of a variety of sustainability challenges and opportunities, along with various sustainability models, the authors show how the sustainability frontier can be expanded through disruptive innovation, the building of new skills and by other means to secure 'no trade-off' solutions. Experts in the field of sustainability in Latin America, researchers in the field of management, students of business administration and managers of companies operating in emerging countries will all find this book to be both useful and engaging. Contributors: F. Angele, E.R. Brenes, A.R. Camacho, F.C. Caeque, L. Ciravegna, S.L. Hart, J. Ickis, U. Jger, M. Kramer, C. Laszlo, M. Lffler, A.M. Majano, C. Martinez, F. Prez-Pineda, A.M. Prado, V. Sathe, D. Smith, R.P. Sroufe, Jr., M. Tuil, V. Umaa, P. Veling, K.L. Whittingham, D.R. Young