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This book provides a thorough step-by-step guide to strategic thinking. Designed to take executives and management teams through the strategy process in a logical fashion, the book is aimed particularly at managers in medium-sized businesses or in business units within larger companies. This book provides a thorough introduction to the concepts surrounding business strategy, enabling managers to develop their strategic thinking for business success. It includes practical examples to illustrate concepts as well as pro-forma planning sheets to record the results of the planning exercise as you go through.
- Illustratör: black & white illustrations
- Format: Pocket/Paperback
- ISBN: 9781861521927
- Språk: Engelska
- Antal sidor: 192
- Utgivningsdatum: 1997-08-01
- Förlag: Cengage Learning EMEA