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This work on business strategy centres asks the reader to revitalize the fictional company MedTech within five years. The reader is challenged to hammer out the sequence of choices that a chief executive would make over a five-year period. There are 33 different endings, from triumph to disaster.
- Format: Pocket/Paperback
- ISBN: 9780070287259
- Språk: Engelska
- Antal sidor: 256
- Utgivningsdatum: 1994-01-01
- Förlag: Mcgraw-Hill Education - Europe