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A "how-to" guide to low-cost, effective marketing for small businesses and franchises. Shows you how to out-think the competition without out-spending them. Includes case histories of successful low-cost publicity campaigns that make for lively reading. Includes a wealth of tips on how to get press coverage without paying for it, increase sales through "grass-roots" marketing, get publicity exposure by promoting charities, manage inexpensive promotions with the help of local organizations, and negotiate the best possible local radio, television, newspaper, or outdoor advertising deal.
- Format: Inbunden
- ISBN: 9780471618836
- Språk: Engelska
- Antal sidor: 241
- Utgivningsdatum: 1989-08-01
- Förlag: John Wiley & Sons Inc