Success Made Simple

This title provides the keys to better business from America's most successful business owners - the Amish. Business can be discouraging. According to US Department of Labor figures, only 44 per cent of newly-opened firms will last four years. That is, unless you're Amish - then there's a 95 per cent chance your business will last. And in many cases, do remarkably well-as Donald Kraybill writes: 'the phrase 'Amish millionaire' is no longer an oxymoron'. "Success Made Simple" is the first practical book of Amish business success principles for the non-Amish reader. The work provides a platform of transferable principles - simple and universal enough to be applied in the non-Amish world, in a wide variety of business and management settings. Learn how to develop profitable and fulfilling enterprises as Amish explain how to build fruitful relationships with customers and employees, prosper by playing to strengths, and create an effective marketing story. This title includes interviews with over 50 Amish business owners outline the role of relationships in business and the importance of the big picture-taking in long-term goals, the welfare of others, and personal integrity. It offers ideas on practical application of Amish business practices to non-Amish businesses, with bullet summaries at the end of each chapter reviewing the most important take-away points. With a focus on relationship-building and the big picture, "Success Made Simple" also offers business owners everywhere the tools for better, smarter, more successful enterprises.

Erik Wesner is an independent expert on the Amish and their business practices, and previously spent a decade as a sales manager and record-breaking salesperson at Nashville's Southwestern Company. He divides his time between Lancaster County, Pennsylvania, where he has strong ties to the Amish community, and Poland, the country of his roots. He also writes the popular blog Amish America at amishamerica.com, covering Amish business, culture, and other topics.