bokomslag Successful Implementation of CRM in Sales Departments
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Successful Implementation of CRM in Sales Departments

Goran Krpan

Pocket

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  • 100 sidor
  • 2018
The implementation of CRM causes high investment costs and therefore is a challenge for companies. However, the technology seeks to establish a better understanding of the customer and as a result to strongly increase the volume of sales. CRM not only is a software program but an orientation towards the customer. The present study is about the key success factors for implementing CRM in sales departments of B2B companies.
  • Författare: Goran Krpan
  • Illustratör: 20 Abbildungen
  • Format: Pocket/Paperback
  • ISBN: 9783961466290
  • Språk: Engelska
  • Antal sidor: 100
  • Utgivningsdatum: 2018-06-21
  • Förlag: Diplomica Verlag