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The implementation of CRM causes high investment costs and therefore is a challenge for companies. However, the technology seeks to establish a better understanding of the customer and as a result to strongly increase the volume of sales. CRM not only is a software program but an orientation towards the customer. The present study is about the key success factors for implementing CRM in sales departments of B2B companies.
- Illustratör: 20 Abbildungen
- Format: Pocket/Paperback
- ISBN: 9783961466290
- Språk: Engelska
- Antal sidor: 100
- Utgivningsdatum: 2018-06-21
- Förlag: Diplomica Verlag