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Google Ads offers a tremendous opportunity for education providers: to be found exactly at the moment when prospective students are exploring their study options. But promoting an educational programme is different from trying to sell just any product.In this practical, hands-on guide, Guus Goorts covers everything you need to know to build, manage and oversee Google search campaigns for recruiting students: - asking the right strategic questions before getting started, - planning for success through budget estimation, - creating successful search campaigns on a shoestring budget, - keeping track of your results and continually improvi
- Format: Pocket/Paperback
- ISBN: 9789090328409
- Språk: Engelska
- Antal sidor: 124
- Utgivningsdatum: 2020-02-06
- Förlag: Adapt Innovatie