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Describes the impresive strategic turnaround at General Motors beginning in the early 1990s that has brought it back from the brink of bankruptcy. Focuses on how other companies in a variety of industries can learn from GM's experience.
- Format: Inbunden
- ISBN: 9780195171419
- Språk: Engelska
- Antal sidor: 280
- Utgivningsdatum: 2004-09-01
- Förlag: OUP USA