Sustainability for the Rest of Us

Everything we've been doing to save the Earth is wrong.

Well, maybe not exactly wrong. But, we have been doing a lot of things the wrong way. Whether that's the dreadlocked eco-warrior pushing environmentalism to the fringes of society, media scaring the bejesus out of us with their images of a dystopian future, or the myths negatively impacting our psyche, we've become overwhelmed, desensitized, and apathetic.

But, there's so much we can do if we just approach things a little differently.

In "Sustainability for the Rest of Us," John Pabon thinks back on his nearly two decades in the business to take a no-holds-barred, unorthodox look at what we need to change, why we need to change it, and practical steps everyone can take to make it happen. At its core, this isn't a book about saving the polar bears or hugging the trees. It's about changing the way you view your role in building a better future for yourself, your children, and those cute little kids in the graduating class of 3045.

Described as a "...foundational read for practical sustainability in the 21st century," and "one of the best sustainability resources available to date," the question is, are you ready to cut the BS and get to work?