bokomslag Sustainable Marketing
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Sustainable Marketing

Diane Martin

Pocket

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  • 256 sidor
  • 2013
For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus.

A lasting approach to marketing.

As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuableand lucrativesustainable marketing strategies.  
 
  • Författare: Diane Martin
  • Format: Pocket/Paperback
  • ISBN: 9781292040899
  • Språk: Engelska
  • Antal sidor: 256
  • Utgivningsdatum: 2013-11-01
  • Förlag: Pearson