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A practical guide for those in pharmaceutical companies considering a reclassification (switch) project including Rx to OTC, POM to P, and P to GSL.
The book covers past UK switches with key learning and a framework for initiating, setting up and running switch projects within companies. Plus case studies, insight and practical experience to help companies manage and implement successful switch projects.
The book covers past UK switches with key learning and a framework for initiating, setting up and running switch projects within companies. Plus case studies, insight and practical experience to help companies manage and implement successful switch projects.
- Format: Pocket/Paperback
- ISBN: 9780957537200
- Språk: Engelska
- Antal sidor: 160
- Utgivningsdatum: 2013-02-01
- Förlag: Fizz Marketing Ltd