Techniques of Visual Persuasion

• Essential visual literacy and visual concepts for non-professionals
• Building outstanding presentations: avoiding death by PowerPoint
• Creating disciplined Pecha Kucha talks that focus on the essential story youre telling
• Controlling the emotions associated with fonts and images
• Crafting effective photos, and working with both amateur and professional talent
• Editing, repairing, and compositing still images
• Optimizing the impact of your video messages by controlling story, imagery, and sound
• Create motion and 3D graphics that compel attention and convey a clear, powerful message
• Edit video, master the basics of visual effects, and more

This book is suitable for a beginner-to-intermediate course communications course, from computer-mediated communication, to nonverbal communication, to business and professional communication. 

Larry Jordan is an award-winning producer, director, editor, teacher and trainer whos been involved in the media industry for 50 years. Hes produced, directed or edited at local broadcast TV stations and in US network television, and has extensive experience in corporate and training video. As a teacher, he focuses on media, marketing, communication, and the art of visual persuasion. Based in Los Angeles, he has taught at USC for over a decade, and is a member of both the Directors Guild of America and Producers Guild of America. He has been recognized as a Digital Video Industry Innovator by Digital Video magazine and Top Corporate Producer by AVVMM magazine. Jordan has written ten books, thousands of technical articles, hundreds of hours of online training, and was executive producer and host of Digital Production BuZZ, a weekly audio podcast devoted to digital video production and post-production, as well as 2 Reel Guys, a video podcast about the aesthetics of visual storytelling.