bokomslag Techno Politics in Presidential Campaigning
Samhälle & debatt

Techno Politics in Presidential Campaigning

John Allen Hendricks Lynda Lee Kaid

Inbunden

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  • 272 sidor
  • 2010
The 2008 US presidential campaign saw politicians utilizing all types of new media -- Facebook, MySpace, YouTube, Twitter, e-mail, and cell phone texting to reach voters of all ages, ethnicities, socio-economic backgrounds, and sexual orientations. This volume examines the use of these media and considers the effectiveness of reaching voters through these channels. It explores not only the use of new media and technologies but also the role these tactics played in attracting new voters and communicating with the electorate during the 2008 presidential debates. Chapters focus on how the technologies were used by candidates, the press, and voters.
  • Författare: John Allen Hendricks, Lynda Lee Kaid
  • Illustratör: black and white 26 Tables
  • Format: Inbunden
  • ISBN: 9780415879781
  • Språk: Engelska
  • Antal sidor: 272
  • Utgivningsdatum: 2010-11-08
  • Förlag: Routledge