bokomslag Technology Roadmapping for Strategy and Innovation
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Technology Roadmapping for Strategy and Innovation

Martin Moehrle Ralf Isenmann Robert Phaal

Inbunden

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Andra format:

  • 285 sidor
  • 2013
Technology roadmapping is a significant method to help companies gain orientation concerning future challenges. This work contains a description of technology roadmapping in four major parts, providing expert knowledge on framing/embedding of technology roadmapping, processes of technology roadmapping, implementing technology roadmapping and linking technology roadmapping to other instruments of strategic planning. The book provides a comprehensive survey of technology roadmapping since it contains papers by leading European, American and Asian experts, provides orientation regarding different methods of technology roadmapping and their interconnections, supplies readers with a compilation of the most important submethods, and embeds and links technology roadmapping in the framework of management research. This book aims at becoming the leading compendium on technology roadmapping.
  • Författare: Martin Moehrle, Ralf Isenmann, Robert Phaal
  • Format: Inbunden
  • ISBN: 9783642339226
  • Språk: Engelska
  • Antal sidor: 285
  • Utgivningsdatum: 2013-01-15
  • Förlag: Springer-Verlag Berlin and Heidelberg GmbH & Co. K