bokomslag Television Brandcasting
Konst & kultur

Television Brandcasting

Jennifer Gillan

Pocket

329:-

Funktionen begränsas av dina webbläsarinställningar (t.ex. privat läge).

Uppskattad leveranstid 2-6 arbetsdagar

Fri frakt för medlemmar vid köp för minst 249:-

Andra format:

  • 276 sidor
  • 2014
Television Brandcasting examines U. S. televisions utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of the 1950s-1960s, Jennifer Gillan outlines how in each era new technologies unsettled entrenched business models, an emergent viewing platform threatened to undermine an established one, and content providers worried over the behavior of once-dependable audiences. The anxieties led to storytelling, promotion, and advertising experiments, including the Disneyland series, embedded rock music videos in Ozzie & Harriet, credit sequence brand integration, Modern Familys parent company promotion episodes, second screen initiatives, and social TV experiments. Offering contemporary and classic examples from the American Broadcasting Company, Disney Channel, ABC Family, and Showtime, alongside series such as Bewitched, Leave it to Beaver, Laverne & Shirley, and Pretty Little Liars, individual chapters focus on brandcasting at the level of the television series, network schedule, "Blu-ray/DVD/Digital" combo pack, the promotional short, the cause marketing campaign, and across social media. In this follow-up to her successful previous book, Television and New Media: Must-Click TV, Gillan provides vital insights into televisions role in the expansion of a brand-centric U.S. culture.
  • Författare: Jennifer Gillan
  • Illustratör: black and white 8 Tables 20 Halftones black and white
  • Format: Pocket/Paperback
  • ISBN: 9780415841221
  • Språk: Engelska
  • Antal sidor: 276
  • Utgivningsdatum: 2014-12-03
  • Förlag: Routledge