Territorial marketing: a development tool

Nowadays, economic development is an imperative for local authorities, who have become responsible, at least in part, for this development must influence the main factor of this development: small and medium-sized enterprises. Indeed, local development depends on the establishment and presence of small and medium-sized businesses. They are the ones who create jobs for local residents and finance local authorities through the taxes they pay. As a result, a region without businesses is not viable, and is condemned to decline and to the loss, through the knock-on effect, of more businesses and inhabitants, tempted to live where they can find work.The region is now at the heart of territorial development strategies led by local players, particularly local authorities. In this context, a marketing approach has been adopted with a view to promoting territorial development projects, be they economic, tourist, cultural or other, and thus strengthening its attractiveness in the face of competition. However, despite the similarities.