The 4Th Competitive Force for Good

Business leaders are increasingly turning towards Environment, Social and Governance (ESG) frameworks for guidance. There are clear advantages for businesses and investors in ESG companies: they are more resilient, more cost effective in risk management and less troubled by regulators. Moreover, they are given access to new markets where others fail. In this book I reveal the root cause of the problem: the 4th Competitive Force. I show that it can either be a force for good or a force for bad. ESG business that use the 4th Competitive Force for good excel, have much lower risk and much lower risk management costs. I first show you how not to run your business with a 4th Competitive Force for bad and how to turn it around so ESG is built into its DNA, that it becomes a force for good. With Covid-19 pandemic spreading across the world and economies in lockdown, many businesses have a unique opportunity to prepare for a new age where businesses work for the good of society and make a profit. If you want a fundamentally ESG company then this book is for you. As a bonus you will also have efficient and effective cybersecurity.