The ABC's of Business

THE RULES OF BUSINESS SUCCESS DON'T NEED TO BE COMPLICATED... ...just straightforward and easy to follow. These snippets of success are taken from Tony Falkenstein's many years of highs and lows of business, and offer astounding insights into a career founded on common sense, bravery and smart thinking. A deceptively simple handbook for entrepreneurs. A highly readable set of insights from and into the mind of an entrepreneur and leader. This book delivers a pep talk spiced with insights from his own business highs and lows. I recommend re-reading a section every 21 days ("H is for Habit"). The wisdom espoused is valuable, usable, and timeless. --Dr. Graeme Camp, University of Auckland Business School