The Adman in the Parlor

Reading the turn-of-the-century magazine in its entirety as a text, rather than as a vehicle for literary publishing, Garvey resituates the writing of Chopin, Cather, Howells, and numerous unknown writers in relation to commercial as well as literary culture. Her book surveys a range of high and popular culture materials to investigate readers' responses to the magazines and the reading practices that develop around them.