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This book is a daring challenge to the business community. Gone are the top-down, command and control messages that held sway through the 20th Century. In are a raft of new techniques that start with listening, responding and action that set the scene for a continuing and evolving dialog about brands, experience, business and community.
- Format: Pocket/Paperback
- ISBN: 9780615264202
- Språk: Engelska
- Antal sidor: 272
- Utgivningsdatum: 2009-02-25
- Förlag: Drew McLellan and Gavin Heaton