bokomslag The Age of Conversation 2: Why Don't They Get It?

The Age of Conversation 2: Why Don't They Get It?

Gavin Heaton Drew McLellan

Pocket

319:-

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  • 272 sidor
  • 2009
This book is a daring challenge to the business community. Gone are the top-down, command and control messages that held sway through the 20th Century. In are a raft of new techniques that start with listening, responding and action that set the scene for a continuing and evolving dialog about brands, experience, business and community.
  • Författare: Gavin Heaton, Drew McLellan
  • Format: Pocket/Paperback
  • ISBN: 9780615264202
  • Språk: Engelska
  • Antal sidor: 272
  • Utgivningsdatum: 2009-02-25
  • Förlag: Drew McLellan and Gavin Heaton