The AI Playbook

In his bestselling first book, Eric Siegel explained how machine learning works. Now, in The AI Playbook, he shows how to capitalize on it. Eric Siegel delivers a robust primer on machine learning, the key mechanism in AI. A forward-looking, practical book and a must-read for anyone in the information economy. Scott Galloway, NYU Stern Professor of Marketing; bestselling author of The Four An antidote to todays relentless AI hypewhy some AI initiatives thrive while others fail and what it takes for companies and people to succeed. Charles Duhigg, author of bestsellers The Power of Habit and Smarter Faster Better The greatest tool is the hardest to use. Machine learning is the worlds most important general-purpose technologybut its notoriously difficult to launch. Outside Big Tech and a handful of other leading companies, machine learning initiatives routinely fail to deploy, never realizing value. Whats missing? A specialized business practice suitable for wide adoption. In The AI Playbook, bestselling author Eric Siegel presents the gold-standard, six-step practice for ushering machine learning projects from conception to deployment. He illustrates the practice with stories of success and of failure, including revealing case studies from UPS, FICO, and prominent dot-coms. This disciplined approach serves both sides: It empowers business professionals, and it establishes a sorely needed strategic framework for data professionals. Beyond detailing the practice, this book also upskills business professionalspainlessly. It delivers a vital yet friendly dose of semi-technical background knowledge that all stakeholders need to lead or participate in machine learning projects, end to end. This puts business and data professionals on the same page so that they can collaborate deeply, jointly establishing precisely what machine learning is called upon to predict, how well it predicts, and how its predictions are acted upon to improve operations. These essentials make or break each initiativegetting them right paves the way for machine learnings value-driven deployment. What kind of AI does this book cover? The buzzword AI can mean many things, but this book is about machine learning, which is a central basis forand what many mean byAI. To be specific, this book covers the most vital use cases of machine learning, those designed to improve a wide range of business operations.