bokomslag The Application of Fuzzy Logic for Managerial Decision Making Processes
Data & IT

The Application of Fuzzy Logic for Managerial Decision Making Processes

Andreas Meier Edy Portmann Kilian Stoffel Luis Tern

Inbunden

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Andra format:

  • 103 sidor
  • 2017
This book addresses the latest research and applications of fuzzy management methods for business decisions. It showcases a broad set of applications and discusses topics such as measures for the quality of analytics outcomes in big data environments; how fuzzy management methods support the inclusion of human thinking and human behavior in decision making processes; how to generate better results with fuzzy management methods in cases of imprecise information; new personalization concepts enabled by fuzzy logic for the offering of customized products and services especially in the electronic market; and lastly the application of fuzzy analysis for executives using natural rather than computer language. The combination of research papers and case studies makes it a valuable resource both for researchers and practitioners in the digital economy.
  • Författare: Andreas Meier, Edy Portmann, Kilian Stoffel, Luis Tern
  • Illustratör: Bibliographie 10 schwarz-weiße Abbildungen
  • Format: Inbunden
  • ISBN: 9783319540474
  • Språk: Engelska
  • Antal sidor: 103
  • Utgivningsdatum: 2017-04-12
  • Förlag: Springer International Publishing AG