The Art of Digital Branding

This comprehensive volume provides managers, business owners, and anyone else who wants to enhance their brand identity using the internet, with a wealth of practical information and strategies for building an effective Web presence. The "Art of Digital Branding" explains the traditional theories behind branding and explores the way in which they can be applied to Web sites for any industry or field. This volume also covers everything readers will need to know about site content - from colour schemes and menu formats, and the role they play in brand perception, through the inclusion of mission statements, and search engines, to deciding between a global site and region specific ones. It also looks at how to add depth to the brands web experience by adding audio, video, and animations. This will become an essential resource for anyone wanting to take full advantage of the internet's branding potential.