The Art of Floral Design

Plan your career in floral design with the 3rd Edition of THE ART OF FLORAL DESIGN! Newly expanded and updated, the book introduces you to the full range of floral design techniques, from basic to advanced, with vivid photographs, colorful illustrations, and easy-to-understand descriptions. THE ART OF FLORAL DESIGN, 3rd Edition balances theory with practice, covering the history of design, artistic elements, floral anatomy, and nomenclature, along with techniques, tools, and specialties. Much more than a design book, THE ART OF FLORAL DESIGN, 3rd Edition prepares you for a 21st century career with discussions on distribution, business practices, and other industry-specific issues that lead you to future success both in and out of the classroom.