The Art of Social Selling: Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks

Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions . . . and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media. Readers will learn how to:

Use content and conversations to build online relationships that transition to sales

Execute realistic sales strategies for each of the major social media platforms

Spot social media trends that may influence future buying behaviors

Sell online in B2B and B2C environments

Turn social shares (likes, favorites, +1s) into social sales

Set tangible goals

Use online tools and analytics to track social influencers and identify relevant conversations as they are happening

Complete with a chapter dedicated to capturing mobile salesa segment poised to explode as the adoption of smartphones and tablets growsthe art of social selling is essential reading for every sales professional.