The Beginner's Guide to Copywriting Mastery Handbook

Do you want to learn how to master copywriting? If yes, then keep reading...

Copywriting is said to have started in 1886 and has consistently evolved ever since. Back in the day, there was no such stiff competition, and nobody would try to outdo another. Everybody had a certain space of their own and tried to make the best of theirs.

But in today's age of the internet boom, that is not seen as being a possibility. The practice of copywriting is ever evolving and one that is not showing any signs of slowing down.

There was a time when it was considered to be just an art, as it involved convincing people to buy a product by artfully presenting it, and now, it is also being considered a science. That is mainly owing to its capacity to influence a person tremendously and even getting disinterested people to buy products that they have no use for.

This book covers the following topics:

       What is exactly copywriting?

       Believing in your company's products

       Create your product description

       Understand your customers

       Persuasion techniques - liking, consistency, social proof, and more

       Principle of copywriting

       Write attention-grabbing headlines

       Crafting amazing openings

       Write a killer call to action

       Psychologically advanced copywriting tricks

       Copywriting for email marketing and direct marketing

       Opportunities in copywriting profession

       What are the keys to success in copywriting?

      ...