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Pocket
The Blackwell Encyclopedic Dictionary of Marketing
Barbara R Lewis • Dale Littler
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The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.
- Format: Pocket/Paperback
- ISBN: 9780631214854
- Språk: Engelska
- Antal sidor: 284
- Utgivningsdatum: 1999-03-01
- Förlag: Wiley-Blackwell