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Franchising is a fast-growing system of marketing. This book shows franchisers, financiers, and investors how to evaluate a company's chances of developing a successful franchise. Raab discusses management issues in franchising: capitalization, training, supply systems, marketing, lease negotiation, and making a public offering. And he reveals the pros and cons of franchising, the six basic indicators of franchising success, how to structure a franchise, and how to sell a franchise.
- Format: Inbunden
- ISBN: 9780471856177
- Språk: Engelska
- Antal sidor: 256
- Utgivningsdatum: 1987-12-01
- Förlag: John Wiley & Sons Inc