The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

The international bestseller-now updated for an even bigger, brand-savvy market

self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on japan's business bestseller list. this invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business.

montoya's personal branding ideas are going to change how business owners and professionals promote themselves.-robert g. allen and mark victor hansen, coauthors, The One-Minute Millionaire