The Business In You

The African-American poet Langston Hughes, wrote, “What happens to a dream deferred?” by reading this book, The Business in You: Unleashing the Entrepreneur, you will learn that many businesses fail because they did not apply sound decisions during the inception of their business. Businesses can fail for a myriad of reasons like limited capital or because they introduced an inferior product or service to the market. However, the most detrimental misstep is poor planning which contributes to a large percentage of the failure that new entrepreneurs experience. Not to mention those who failed simply because they never attempted to start the business.

Beyond a reasonable doubt, this book has proven that businesses will have many types of rejection and periods of failure, but those who achieve success are resilient. You must be open to criticism and be willing to refine your process continually. Furthermore, you must overcome your fear and hesitation to explore the business idea that persistently gnaws at you and take strategic steps to conquer the inherent vulnerability that stagnates your motivation.

What happens to a business deferred? Unlike Langston Hughes articulated in his famous poem, it does not dry up like a raisin in the sun nor does it explode, it simply is introduced by someone else. Get off of your couch of contentment, come out of your cubical of crisis, abandon that office of obstinance and pursue your dreams with persistence. There is a business in you, so I implore you to unleash the entrepreneur today.

Eugene L. Moore, MBA, Ph.D.